Here’s What I’m Loving About AppSumo

Acquiring Multiple Software Seats & Users

Because AppSumo deals usually have multiple tiers to choose from, it is usually pretty easy to buy additional seats of the various software tools for my team to use.

The lowest tier is always for the solo user, which I bought many times as a solopreneur.  Now that I support 2-3 full-time team members and a small portfolio of brands, I buy higher tiers to accommodate them.  In fact, for some of my favorites, I have gone back and upgraded to higher tiers as my needs have grown.

The multiple seat feature allows me to allocate and reallocate resources as my team grows or shifts its focus. The flexibility that comes with this is hard to overstate and is in stark contrast to traditional software licensing models, which are generally rigid.

Direct Access to Eager Founders

Knowledge Spillover

Getting a chance to interact directly with the founders of the software you’re using is an underrated advantage. These interactions have often led to crucial insights and early access to features in development.

Community Building

The platform essentially fosters a sense of community among entrepreneurs. It isn't just a transactional relationship; it's a network of innovators trying to solve real-world problems. By giving access to the minds behind the products, AppSumo acts as a catalyst for symbiotic relationships.

Unfiltered Transparency: Reviews and Q&A

Peer-to-Peer Insights

It’s rare to find a platform where reviews and Q&As are not carefully curated by the founders themselves. The transparency in AppSumo’s review system allows for a more holistic understanding of a product’s pros and cons.

There also is a separate community forum where appSumo users and founders can interact and ask questions, make recommendations and receive updates on various purchases or features.

Crowdsourced Due Diligence

Because you can see questions and reviews from other entrepreneurs, you’re essentially benefiting from a form of crowdsourced due diligence. This often uncovers angles or considerations that might not have been apparent at first glance.

I have discovered helpful use cases for things that I hadn’t considered, but which ended up being very helpful for my specific situation.

Real Human Interaction

The marketplace feels less like a faceless corporation and more like a community of innovators. The direct access to founders and transparent review systems contribute to this.

You get to see how the founders respond to customer issues in real time.  Because the character of the people I buy from is important to me, I am very sensitive to how they behave in forums like this.

Some founders hold live demos or live Q&A sessions for AppSumo customers.

Safety & Assurance

Because of the trust AppSumo has built up, I feel safer using it to purchase software brands that I might not have considered buying directly - especially in their early stages.

AppSumo also offers 12 months of purchase protection for companies that have gone out of business within 12 months after purchase.  I have bought over 100+ tools from AppSumo and, maybe,  1-3 have gone under, usually because the technology supporting their SaaS moved away from them and became obsolete.